Shoppers born between 1995 and 2003 are second-most likely to store online after Millennials. Consumers born between 1995 and are the most likely to shop hybrid, an equal mix of in-store and on-line. Compared to all shoppers, 14.3% extra Millennials store primarily on-line. Consumers born from 1980 to 1994 (usually termed “Millennials”) are most probably to buy on-line. 33.3% extra Baby Boomers primarily shop in-store compared to all consumers. Consumers born between 1946 and 1964 (often known as the “Baby Boomer” generation) are the generation more than likely to buy primarily in stores.
By merging global manufacturers’ strengths with Indian …