Beauty Industry News, Tendencies & More
So after your first burst of water to wet the hair, the next shot will comprise the correctly dosed product, which is then rinsed clear, using significantly much less water than traditional strategies. They’ve dubbed this methodology Cloud Cleansing, and it’s being used with the brand’s Kèrastase and L’Orèal Professionnel salon products. “L’Oréal’s century-long legacy of haircare formulation leads us to the salon as a primary focus in our sustainability journey,†says Balooch, head of L’Oréal’s Technology Incubator. Rez expects to see total warmer tones like golden and natural blondes to exchange ashy and …
