Surefire Ways to Build Client Trust

In the business world, trust is an absolute prerequisite for a mutually beneficial cooperation.

Of course, it is not as easy as turning your palm to get the trust of a client. You have to build this client’s trust from the moment you know him and forever.

To gain client’s trust, it is not just fulfilling their needs. You also have to be able to enter their life.

Dive into the character and life of the client, will help you get an idea of ​​what you can do for the client. 

What cannot be forgotten is maintaining good relationships with clients at all times. Coupled with the precise methods that we provide below, you will always win the trust of clients.

1. Listen to all their complaints

When conducting meetings with clients, make sure you use both your ears and your mouth to address all their complaints and needs.

Listen and understand the client’s concerns or desires before starting to talk to them.

Listening in this case is not just using both ears and it’s done. Listening is by making eye contact.

Then ask what the client is feeling and listen to everything your client has to say.

Dig as deep as possible all the client needs until completely. Make sure you also understand what they want by asking the client again.

So that you will have a clue as to what kind of solution to the client’s needs.

Spending time with clients is an important investment in understanding their wants and needs. The deeper the quality of this relationship, the greater the level of client trust in you.

2. Always be honest and open

Honesty is also the key in building client trust. No one likes to be lied to. Especially a client who is trying to give his trust to you.

Even once a client is disappointed or feels cheated, you will forever not win their trust.

Therefore, always be open and honest with your clients. Don’t have anything to hide. Say everything the client really needs to know, so that no suspicion arises from them.

Providing accurate and clear information is key to earning trust and respect from clients. It also becomes an important foundation in building a transparent relationship between you and the client.

Even if there is information that the client is not comfortable hearing, you still have to tell it. Don’t tell only nice or positive things. Negative or bad things should also be known by clients.

So that he has a clear picture of all the things he is looking for a solution.

3. Identify client problems

When you have finished the “talk” session with the client, then you will enter a stage known as framing. This stage is to identify the problem faced by the client in detail and precisely.

Make the identification as objective as possible. If anything remains to be explored don’t hesitate to ask the client for additional sessions. So that you can do framing of client problems maximally.

Please remember, what the problem identification process does is the client. Not a problem or need from the advisor.

You must do this identification process precisely and accurately. Because it will affect the solutions that you will offer to clients. One in identifying the problem, then the solution given will not be right on target.

In the end, you will never get the trust of a client. In fact, even losing potential clients who can bring you income. Is a good way for those of you who want to do business for beginners.

4. Keep your promises

As a project manager or advisor, it is very important to model the vision and values ​​and communicate them appropriately to clients.

If what you say is different from what you did, people will quickly conclude that you are untrustworthy.

Do you always do what you have promised? Or do you make more promises than you can afford?

If you have done this, don’t be surprised if you are often abandoned by your clients.

Promising to get the job done on time but then not being able to deliver, is one of the causes for the broken trust between you and the client. Don’t let this happen to you.

5. Ask for feedback

Asking clients for feedback on what you have done, including strengths or weaknesses, is one phase that should not be missed in building client trust.

You will not only get input and criticism, but also the opportunity to build positive relationships with clients.

Sometimes you may be embarrassed to ask clients for feedback. The reason is because you are afraid that input from clients will always be negative and will affect the job.

But it would be better for you to know your weaknesses or strengths from the client side. Especially if you are committed to providing the best service for clients.

Think again, when was the last time you asked a client about the results of your work.

And, how do clients react when always informed about project developments? Give it a try and see what the results for your relationship with the client will be.


Like building a house or building anything, building client trust must also start from a strong foundation. This foundation, which is called honesty and openness, will be able to withstand the huge burden of a belief.

The construction process must also endure. From foundations, house frames, walls, to covering them with roofs and decorating them with beautiful floors.

When everything is fully built, all you have to do is enjoy the results of your hard work to get the client’s trust that you have been doing.