Globant has been named to Fast Company Middle East’s Brands That Matter 2026 list. The annual award recognizes companies demonstrating clarity of purpose, trust, and measurable impact in the region.
The digital services firm, which trades on the New York Stock Exchange under GLOB, received the honor in the Brands That Matter in Tech category. Its role supports the Middle East’s shift from technology consumer to technology builder.
AI and digital engineering at the center of regional projects
Globant’s regional headquarters in Riyadh functions as an AI Center of Excellence. The center supports ambitious projects, including partnerships with Qiddiya Investment Company. There, the company builds the digital ecosystem for an entertainment city featuring over 400 attractions. It also works with Red Sea Global, managing the digital guest experience for a regenerative tourism destination.
The firm’s expertise includes sports, where it has collaborated with Formula 1 and FIFA. In the Middle East, its Sportian division introduced an AI-powered Competition Management Solution for the Saudi Pro League. The system automates workflows for athletes, coaches, referees, and league officials, integrating AI into real-time decision-making. This approach sets a new standard for how regional leagues digitize and scale operations.
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Federico Pienovi, CEO for APAC and MENA at Globant, stated the recognition reflects the firm’s commitment to partnering with visionary organizations. “The Middle East is redefining what’s possible with technology,” he said. “We’re bringing AI-powered innovation to projects that will shape how people live, work, and experience the world.”
From promise to proof
The Brands That Matter list evaluates companies based on tangible outcomes rather than stated purpose. Ravi Raman, publisher of the outlet, noted the distinction signals a brand has moved beyond promises. “In 2026, purpose is no longer a differentiator—every brand claims it,” he said. “What separates these brands is proof of impact, with products that work and consumers they genuinely serve.”
Globant’s inclusion highlights its ability to combine global expertise with local execution. The company employs over 28,500 people across 35 countries.
Yet the work presents challenges. Rapid development creates regulatory hurdles, talent shortages, and the need to balance global best practices with local expectations. For a company that has digitized complex sporting and entertainment ecosystems, the Middle East’s ambitions may represent the ultimate test.
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The recognition follows a year of milestones, including Globant’s inclusion in the Cybersecurity Tech Accord and the Green Software Foundation. Its ability to match the region’s pace while staying rooted in local communities defines its strategy.
The Middle East’s push to become a global tech hub will depend on adaptability.
As partnerships deepen, regional cooperation in sectors like tourism and education could further accelerate growth.
